MILWAUKEE (April 12, 2016) – The University of Wisconsin-Milwaukee and adidas have entered into a five-year partnership extension in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Panthers through the 2020-2021 season.
 
adidas will continue to supply the Panthers' athletic programs with all game and practice uniforms, travel and practice gear.
 
"We are thrilled to continue our long-standing relationship with adidas," Milwaukee Director of Athletics Amanda Braun said. "Being able to provide our programs with top-of-the-line equipment and apparel enhances the quality of the student-athlete experience. This continued partnership with adidas will only help grow the Milwaukee brand."
 
"This partnership extension continues our joint mission to elevate the Panthers sports programs and promote the spirit and pride of Milwaukee Athletics," said Jim Murphy, director of NCAA Sports Marketing at adidas America. "We design and develop high-performance products that help athletes perform better and over the next five years, we'll outfit the Panthers men's and women's athletics teams in our best and most innovative uniforms, footwear and apparel."
 
Milwaukee athletics programs have made 40 NCAA Tournament appearances and collected 133 Horizon League regular season or tournament championships. UWM student-athletes have also achieved high marks academically, registering a combined grade-point average of 3.0 or better a remarkable 31 consecutive semesters.

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M and UCLA. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB) and Major League Soccer (MLS).