Every part of a top-tier University contributes to its brand standing and reputation, and the Milwaukee Athletics Brand carries a great responsibility to consistently present a high-quality image representing the University of Wisconsin-Milwaukee to local, regional and national audiences.
Our brand embraces four pillars that authentically represent Milwaukee Athletics, those include – Milwaukee, Moxie, United, and Ambition.
Brand standards ensure all athletics branding materials share an authentic commonality representing our entire University. These standards apply to displays, uniforms, team apparel, equipment, facilities – every representation of our Brand.
These branding standards are comprised of tightly consistent dimensions, style, symbols, design, character and colors. This disciplined consistency is imperative for high-level branding.
Deviation from the official identity as shown in this Athletics branding is not permitted. All athletics units are required to adhere to these branding and identity standards.
Additional information can be found in the Athletics Branding Guide listed below.
Information related to university branding and licensing guidelines can be found by clicking here.
