MILWAUKEE (Oct. 2, 2025) – The Milwaukee Athletic Department has announced that Wyatt Johnson has been hired as the Director of Marketing & Fan Engagement.
 
Johnson joined the Panthers following a yearlong internship with the Green Bay Packers. With the Packers, Johnson focused on the organization's main fan engagement programs, including Packers Perks, Packers Everywhere, and the Junior Power Pack. His biggest undertaking included assisting in the coordination and execution of the Packers Everywhere Draft Haus activation for the 2025 NFL Draft.
 
Before his role in Green Bay, Johnson was a member of the University of Minnesota ticket office staff. There, he assisted with and coordinated various premium services and fan relations initiatives.
 
In addition to his experience with University of Minnesota Athletics, he has held various roles with multiple other organizations, including the Minnesota Twins, Minnesota United FC, the Minnesota Wild, the Minnesota Vikings, and the Duluth Huskies. Overall, his background focuses on fan engagement, ticket sales and service, premium services, stadium operations, and guest experience.
 
Johnson graduated from the University of Minnesota in 2024, with a Bachelor of Science in sport management with an emphasis on communications. He was also a member of the University of Minnesota Honors program, graduating summa cum laude and completing his original honors thesis on factors of student attendance.
 
Johnson grew up in Superior, Wis., and in his spare time enjoys participating in various recreational activities, attending concerts, and spending time with friends and family.