MILWAUKEE, Wis. – Milwaukee Athletics and Learfield's Milwaukee Panther Sports Properties are joining forces to identify the first-ever jersey patch sponsor for the University of Wisconsin-Milwaukee Panthers' 13 Division I athletic programs. This landmark opportunity was recently unlocked by the NCAA in a historic vote on Jan. 23 and will provide brand partners with the most valuable sponsorship opportunity in college athletics.
 
Milwaukee's jersey patch sponsorship opportunity will deliver year-round brand visibility across television, streaming, in-venue, web, social, and digital channels — generating more than 4 million impressions each athletic season across all 13 Panther programs.
 
"The ability to introduce a jersey patch partner is a transformational moment that marks a new era for Milwaukee Athletics," said Amanda Braun, Director of Athletics. "This is one of the most visible and valuable platforms in college sports and creates a new avenue for us to align with a corporate partner that believes in our mission. We're excited to collaborate with a brand that shares our commitment to excellence and to the success of our student-athletes."
 
With data profiles for over 245,000 known fans and an expansive alumni network of over 200,000, Panther fans are among the top fan bases in the state. Jersey patch sponsor reach extends far beyond Milwaukee with state-wide reach and regional exposure.
 
Coupled with additional assets available through Panther Sports Properties such as digital marketing services, NIL activation, storytelling video content, and school intellectual property integration, jersey patch sponsorship provides the most lucrative opportunity ever to create authentic connection with the most passionate fanbase there is – college sports fans.
 
"There's never been a more impactful and visible way to have your brand woven into the fabric of Milwaukee Athletics," said Kristina Filipovic, General Manager of Panther Sports Properties. "We are seeking a corporate partner that recognizes that this is a unique opportunity that goes beyond placing their logo on a jersey and wants to invest in our shared community and enrich the lives our Panther student-athletes during this crucial time in the new era of college sports."
 
Panther Sports Properties, the locally based team of Learfield – the leading media and technology powering college athletics – is the exclusive multimedia rights holder for Milwaukee Athletics and collaborates with the Panthers on all sponsorship opportunities. Across the country, Learfield has already shown success in delivering impactful jersey patch partnerships in power conference leagues and notable markets with the likes of Arkansas and UNLV.
 
If you or your brand are interested in discussing this opportunity, please contact Panther Sports Properties General Manager Kristina Filipovic at kristina.filipovic@milwaukeepanthersportsproperties.com.