Kristina Filipovic was been named the general manager of Learfield's Milwaukee Panther Sports Properties in April 2024, and enters her first full year of working with Milwaukee's external team in 2024-25.
As general manager, Filipovic will serve as the primary Learfield liaison related to the university’s comprehensive athletics multimedia rights agreement and corporate partner platform. She will work closely with Milwaukee's athletics administration on all aspects of the Learfield/Milwaukee relationship.
Filipovic brings more than 12 years of account services and sales experience from the Milwaukee Bucks to the Milwaukee Panther Sports Properties team. Most recently, she served as the team's senior director of ticket sales and service, where she oversaw ticket sales revenue and managed all aspects of ticket sales operations, including campaign roll out, pricing strategies, and upselling efforts.
Throughout her career with the Bucks, she held various roles including director of service and retention, service and retention manager, and senior account service executive.
Filipovic is a 2010 graduate of Lakeland University where she earned a bachelor's degree in both sports studies and business management.
