MILWAUKEE — Bank Five Nine, Milwaukee Athletics, and Learfield's Milwaukee Panther Sports Properties announce an expansion of its partnership, bringing Bank Five Nine front and center to Panther basketball fans. Bank Five Nine will debut its logo on the court at UW-Milwaukee Panther Arena starting Monday, November 3, when the Panthers men's basketball team takes on Hampton University. The bank's logo will be prominently displayed in two locations on the playing surface for all men's basketball games throughout this multi-year partnership renewal.
"We appreciate Bank Five Nine's continued support of Milwaukee Athletics," said Director of Athletics
Amanda Braun. "Their partnership through the on-court logo, one of our most visible sponsorship elements, demonstrates their commitment to the Panthers and our men's basketball program. We look forward to working with them to continue elevating their brand presence in the greater Milwaukee area."
"The Milwaukee Panthers men's basketball team is clearly a team on the rise, and Bank Five Nine is proud to support their efforts as they make a run to the Horizon League title," said Jeff McCarthy, Senior Vice President, Marketing Director of Bank Five Nine. "We wish the team the best of luck and hope to see all their fans this year at Panther Arena!"
Bank Five Nine will gain extensive visibility through its logo's placement on court, television broadcasts, and digital platforms. Milwaukee will also feature Bank Five Nine branding on television-viewable signage, venue LED screens, and through in-game highlights featured digitally on the official athletics website, mkepanthers.com.
"Bank Five Nine continues to be an incredible partner to Milwaukee Athletics," said
Kristina Filipovic, General Manager of Milwaukee Panther Sports Properties. "The addition of on-court logos represents a valuable asset within our partnership portfolio, one that drives incremental revenue for the athletics program while delivering strong visibility and brand impact for Bank Five Nine."
Panther Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Milwaukee Athletics and oversees all sponsorships, in-venue signage, and advertising on behalf of the Panthers.
About Bank Five Nine
Headquartered in Oconomowoc, Bank Five Nine is a full-service community bank focused on meeting the financial needs of local businesses and individuals. The bank has served southeastern Wisconsin since 1859 and has 14 full-service branch locations and ten loan offices. The bank's executive team and its 300 plus employees are committed to contributing to the success and vitality of the communities they serve.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.