MILWAUKEE – The Milwaukee Athletic Department proudly announces a five-year agreement with adidas and BSN SPORTS. Through this partnership, BSN SPORTS will serve as the official provider of adidas apparel, footwear, equipment, and accessories for all 15 Milwaukee Athletics programs, outfitting the department's student-athletes, coaches, and staff in adidas apparel.
 
This will continue the Panthers' decades-long partnership with adidas.
 
"Milwaukee Athletics is thrilled to continue our long-standing partnership with adidas as our official footwear, apparel, and equipment provider," Milwaukee Director of Athletics Amanda Braun said. "We are equally excited to begin a partnership with BSN SPORTS and their Milwaukee-based support team to assist our coaches and staff in outfitting our student-athletes with the latest quality and performance-based adidas products."
 
"BSN SPORTS is proud to partner with Milwaukee Athletics and adidas to take the Panthers brand to the next level," said Mark De Feyter, Director of Collegiate Select at BSN SPORTS. "This partnership brings tremendous value to MKE Athletics, giving coaches and teams elite service, expert support, and access to top-tier performance apparel."
 
This agreement begins on July 1, 2026, in advance of the 2026-27 athletic seasons.
 
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
 
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.