MILWAUKEE – The Milwaukee Athletic Department is set to open the 2023-24 school year next week and, with that, will also be introducing a new brand tagline to celebrate the beginning of a new campaign to visibly share with fans and supporters of the Panthers.
 
The integrated marketing and brand campaign will be based around the new "For The MKE" slogan that has recently been making its initial appearances in Panther social media posts.


 
The tagline represents what it means to be a Panther. Being proud to represent Milwaukee and demonstrate it through the passion, dedication and work ethic of the student-athletes, coaches, and staff members. We stand for something bigger than ourselves and are here for one another – for the Milwaukee community.
 
The Panthers have worn the name and letters of the city on the front of their uniforms and jerseys for decades. Now the department will help share those thoughts and feelings by incorporating the new tagline to help enhance how the university shares its story. It is celebratory … it is inspired … it is optimistic … and it is resilient.
 
The newly-designed "For The MKE" campaign, a collaborative effort with VPCo., will be visible on merchandise, signage, print materials, MKE social media platforms, and other mediums. 
 
"For The MKE" will be a visible part of the department moving forward, working to accompany the "United We Roar" tagline that was featured over the past five years.