Milwaukee Athletics

Revenue Growth
Goal: Maintain a financial model that supports department growth by increasing revenue, stabilizing University support, and strategically managing expenditures.
Committee Chair: Cathy Rossi

Metrics for Success:

1. Increase fundraised dollars and donors.
   1. Increase annual fund restricted giving by 150% over five years
   2. Increase annual fund unrestricted giving by 55% over five years.
   3. Secure 12 new major gifts over five years.
   4. Increase the total number of donors to 1,000 over five years.
2. Increase corporate sponsorship sales.
   1. Increase cash sponsorship revenue annually.
   2. Increase the number of cash sponsors by 50% over five years.
3. Increase ticket sales.
   1. Increase men's basketball season ticket members by 95% over five years.
   2. Increase average men's basketball per game group sales by 110% over five years.
   3. Increase men's basketball partial plan sales by 50% over five years.
   4. Increase average student attendance per game at men's basketball by 80% over five years.
   5. Increase women's basketball season ticket members by 20% over five years.
   6. Increase average women's basketball per game group sales by 25% over five years.
   7. Increase women's basketball partial plan sales by 45% over five years.
   8. Increase average student attendance per game at women's basketball by 25% over five years.
   9. Increase Olympic sport total sales revenue by 50% over five years.
4. Explore and secure multiple new sources of revenue to support the department's operating budget.
   1. Implement at least one new revenue generating initiative per year.
   2. Enhance at least one current revenue stream per year.
5. Balance the department's budget annually.
6. Develop a department event plan to maximize revenue opportunities.

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