MILWAUKEE, Wis. – Milwaukee Athletics has named the 'Panther Future Fund' as its official collective of Milwaukee men's basketball to support name, image, and likeness (NIL) deals for student-athletes.
 
Panther Future Fund (PFF) is an NIL collective that launched in 2023 and is led by Joah Tucker, a Milwaukee men's basketball alum. Tucker is one of the most accomplished players in Milwaukee men's basketball history despite only playing three seasons and was inducted into the Milwaukee Bud K. Haidet Hall of Fame in 2014.
 
The PFF was founded to help community charities and raise awareness for them using student-athletes of the Milwaukee men's basketball program as brand ambassadors.
 
"We're excited to announce this collaboration with the Panther Future Fund," said Director of Athletics Amanda Braun. "Name, image, and likeness continues to evolve and be a large part of the current landscape of college athletics. It was important for us to collaborate with a collective that aligns with the larger mission of our University and Athletics Department to help provide the best opportunities for our student-athletes."
 
Donations to the PFF will directly support Milwaukee men's basketball student-athletes as they work with the community charities.
 
"We are thrilled to partner with the Panther Future Fund as the official NIL collective of Milwaukee men's basketball," head coach Bart Lundy commented. "NIL is an integral part of building the program and recruiting future champions."
 
Since playing for the Panthers, Tucker has continued involvement with UWM and men's basketball. As a graduate of Nicolet High School and product of Milwaukee Public Schools, his MKE roots run deep.
 
"As a former student-athlete, I know firsthand the heights we can reach and how great Milwaukee Athletics is," Tucker said. "Also, how much our student-athletes can have a positive effect on and off the court at our university and in our community. The PFF is a great tool in accomplishing those goals."
 
Fans can support the PFF by visiting the website at PantherFutureFund.com or by contacting Joah Tucker at pantherfuturefund@gmail.com.