MILWAUKEE – The Milwaukee Athletic Department announced today a new multi-year partnership with Pepsi, naming the company the exclusive beverage partner of MKE Athletics as part of a collaboration with the entire campus at the University of Wisconsin-Milwaukee.
 
The agreement spans six years with a one-year renewal option, creating a total potential partnership of seven years. As part of the agreement, Pepsi will hold exclusive soft drink pouring and vending rights across campus dining areas, vending machines, and all Milwaukee Athletics venues, enhancing the gameday and on-campus experience for Panthers fans, students, and student-athletes alike.
 
"This partnership represents a powerful investment in the overall student and fan experience at the University of Wisconsin-Milwaukee," Director of Athletics Amanda Braun said. "Pepsi has been a valued partner, and this new agreement allows us to elevate everything from our gameday atmosphere to daily life on campus. By aligning with a globally recognized brand that shares our commitment to innovation, service, and student engagement, we are creating more opportunities to enhance the Panther experience in meaningful and lasting ways."
 
Pepsi products will be served at all dining and retail locations on campus, including residence hall convenience stores, campus cafes, and athletics events. The partnership delivers an expansive beverage portfolio featuring soda, energy drinks, sports drinks, water, coffee, teas, and juices.
 
"We are extremely excited to continue our long-standing partnership with the University of Wisconsin-Milwaukee," said Ryan Helgestad of PepsiCo/Pepsi Beverages North America. "We are committed to prioritizing student satisfaction while promoting a partnership that aligns with UWM's vision. Our agreement is built upon providing top-tier service, sustainable solutions, and an unparalleled brand portfolio. We look forward to continuing our partnership with UWM to best serve the entire campus community, including its students, staff, and fans."
 
Included brands span Pepsi soda offerings, Celsius, Alani, Rockstar Energy, Starbucks Coffee items, Lipton Tea items, Tropicana, Dole, Ocean Spray juices, Gatorade, Propel, Muscle Milk protein sports drinks, and functional beverages such as Bubbler Sparkling Water, Poppi prebiotic soda, along with Aquafina, LIFEWTR, and Gatorade water.
 
Beyond product availability, the partnership provides significant financial benefits to the campus, along with new and updated equipment and enhanced student engagement opportunities. These initiatives will include on-campus samplings, giveaways, and promotional activations designed to elevate the Panther experience throughout the academic year and across athletics events.
 
As part of the agreement, Pepsi will also receive sponsorship assets through MKE Athletics' multimedia rights partner, Learfield, expanding brand visibility and fan engagement across athletics platforms.
 
The partnership reinforces Milwaukee Athletics' commitment to creating an energetic, student-centered environment while aligning with nationally recognized partners that share the Panthers' vision for excellence—on campus and on gameday.