MILWAUKEE (Sep. 30, 2024) – Milwaukee Athletics and Bank Five Nine have agreed to a multi-year partnership facilitated by Milwaukee Panther Sports Properties, the locally-based team of Learfield – the media and technology company powering college athletics.
Through the partnership with Milwaukee Athletics, Bank Five Nine reaffirms their mission to make lives better as the presenting sponsor of the Panther Men's Basketball Assist Challenge, for which it will donate $10 for every Milwaukee assist at home games throughout the 2024-25 season. When the Panthers conclude the regular season against Detroit Mercy on March 1, Bank Five Nine will present a check with the season-long donation total to the Boys and Girls Club of Milwaukee.
"We are pleased to welcome Bank Five Nine to the Milwaukee Panthers family," said Amanda Braun, Director of Athletics. "Through this partnership, their commitment will not only enhance the experience for our student-athletes, but also support the important work of the Boys and Girls Club of Milwaukee."
In addition to the charitable component of their partnership with the Panthers, Bank Five Nine will receive sponsorship assets including courtside signage at home men's basketball games, a 30-second commercial spot during Panther Men's Basketball radio broadcasts, branded social media graphics updating assist and donation totals throughout the season, and a branded stat tracker on the men's basketball page at
MKEPanthers.com.
"At Bank Five Nine, we love finding new ways to live our mission to Make Lives Better, and we are excited to work with the Panther Men's basketball team to raise money for the Boys and Girls Club of Milwaukee," said Jeff McCarthy, SVP Marketing Director of Bank Five Nine.
With 14 locations in the greater Milwaukee area, Bank Five Nine has been serving the state of Wisconsin with various personal and business banking solutions since 1859.
"Bank Five Nine has a long history of serving Wisconsin and its citizens, and this partnership really reaffirms that history," said Kristina Filipovic, General Manager of Milwaukee Panther Sports Properties. "We're excited to work together with them and provide the platform for them to provide a charitable contribution to our community through the Boys and Girls Club of Milwaukee."
Milwaukee Panther Sports Properties is the exclusive multimedia rights holder for UWM Athletics and oversees all sponsorship agreements on behalf of the Panthers.
About Bank Five Nine
Headquartered in Oconomowoc, Bank Five Nine is a full-service community bank focused on meeting the financial needs of local businesses and individuals. The Bank has served southeastern Wisconsin since 1859 and has 14 full-service branch locations and nine loan offices. The Bank's executive team and its 300 plus employees are committed to contributing to the success and vitality of the communities they serve.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
