INDIANAPOLIS – The Horizon League unveiled a new basketball championships logo on Tuesday ahead of the 2024 Horizon League Basketball Championships in another major move to tip-off the academic year.

Why it Matters: The new logo is part of the League's recently announced brand recharge. All 19 Horizon League championship events received new logos that incorporated updated colors and brand elements.

Dig Deeper: The new basketball championships logo's structure was based on the backboard and net of a basketball hoop and the new color scheme pulls in elements of the "golden hour", a photography term referring to the period of time just after sunrise or just before sunset when the light is infused with gold tones, and blue colors taken from the sky at dawn and dusk. The League partnered with Section 127 on the creation and design of the new championship logos.

The Horizon League also unveiled its new #MarchStartsHere campaign in conjunction with the basketball championships. Indianapolis will feature several major college basketball events in 2024, including the first and second rounds of the NCAA Men's Basketball Tournament and the semifinals and championship of the NIT. The Horizon League Basketball Championships tip off the incredible stretch of events in the city.

The 2024 Horizon League Basketball Championships will begin March 5 and 7 with early round games on campus and will culminate with the semifinal and championship games at the Indiana Farmers Coliseum March 11-12. Groups, youth sports organizations and basketball fans interested in attending games or learning more about getting involved in Indianapolis are encouraged to email Kelley Ford at kford@horizonleague.org.

Major voices:
Horizon League Commissioner Julie Roe Lach
"We are excited about our new championships logos that showcase another phase of our brand recharge focused on modernizing our brand," said Horizon League Commissioner Julie Roe Lach. "Not only do the logos offer a fresh look, they also focus on the horizon mark, which is especially fitting when we consider our championships to be a pinnacle experience when our student-athletes achieve a major moment."

Section 127 Art Director Jon Rohlf
The new Horizon League Basketball Championships logo is designed with everything dynamically aligned under the horizon line. Purposefully centered on basketball, the logo shape symbolizes a backboard and net. The new color palette draws inspiration from the vibrant hues of the horizon during golden hour while the contemporary, athletic typography modernizes the brand. The combination of elements gives the Horizon League Basketball Championships a dynamic and recharged identity.